About Us
Operators, not advisors
We do not just consult on AI — we build with it every day. Our team has led AI initiatives at Fortune 500 companies and now runs AI-first businesses ourselves.
Our Team
The people behind Be AI First
Levi Brackman
CEO & Founder
Levi is the founder of Be AI First. With a PhD, a master's from University College London, and a best-selling business book translated into multiple languages, he brings both academic depth and real-world execution.
He was principal data scientist and director of data science at Travelport — one of the world's major B2B platforms through which international travel is booked and processed — where he led AI innovation across the business. He went on to do the same at BP and Priceline, bringing AI-driven transformation to Fortune 500 operations.
Now he is founder of PurposeLife (AI coaching), Invown (fintech), and a multi-state rental portfolio — all operated AI-first, with agentic AI embedded across every facet of the business.
He built Be AI First because he got tired of consultants who had never shipped an AI workflow telling companies how to "transform." The playbook we implement at Be AI First is the one Levi uses every day — and the same one he proved out at scale inside Fortune 500s.
Mendel Deitsch
Chief Revenue Officer
Mendel is the Chief Revenue Officer at Be AI First, where he leads growth strategy, partnerships, and go-to-market execution. He brings an operator's perspective shaped by building and running real-world businesses.
He founded Loo Haven, a restroom-trailer rental company serving events across the Northeast and beyond, and Breit Realty, a New Haven–based real estate investment firm he founded to acquire properties directly and efficiently.
Mendel's focus is simple: translate strategy into revenue — tight positioning, clear offers, disciplined outreach, and repeatable sales systems — so clients don't just "adopt AI," they achieve measurable business outcomes.
Mendy Soffer
Chief Technology Officer
Mendy is the Chief Technology Officer at Be AI First, responsible for technical strategy and delivery across AI implementations. He is a senior software professional at Chabad.org, where he has worked on large-scale software systems.
He has publicly spoken about applied AI — especially how organizations can harness AI responsibly and effectively. At Be AI First, Mendy leads the architecture, tooling, and engineering decisions behind agentic workflows, automations, and production-grade integrations.
His approach is pragmatic: ship solutions that are secure, maintainable, and aligned with how teams actually work.
Want the full story?
Read how Levi went from buying beaifirst.com in 2018 to launching beaifirst.ai — and why "AI-first" is no longer optional.
Read the Be AI First origin story →