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About Us

Experience that connects ambition with delivery.

Our team connects business goals with the data, engineering and operating decisions that make an implementation useful.

Track record

Prior experience

Travelport · BP · Priceline

Founder-owned work

PurposeLife · Invown · Rentals

Credentials

Research · data science · engineering

Why we exist

Good implementation starts with understanding what matters to your business.

You need a team that can connect the goal to the choices underneath it: the information, tools, deployment, economics and people who will make it work. We bring those decisions into the open and agree what we will deliver.

Our Team

The people behind Be AI First.

Levi and Mendy bring business, data and engineering perspectives to the decisions that shape your implementation.

01

Levi Brackman

CEO & Founder

Levi is the founder of Be AI First. He helps define the business objective, evaluate the implementation choices and connect technical decisions to how the business operates.

His prior data science and AI work includes roles at Travelport, BP and Priceline. This experience informs how he approaches data, evaluation and delivery; it is separate from beAIfirst’s client engagements.

Now he is founder of PurposeLife (AI coaching), Invown (fintech), and a multi-state rental portfolio — where he applies AI in selected operating workflows. Examples from these businesses are identified as founder-owned work.

AI StrategyTechnical ArchitectureTeam Transformation
02

Mendy Soffer

Chief Technology Officer

Mendy is the Chief Technology Officer at Be AI First, responsible for technical strategy and delivery across AI implementations. He is a senior software professional at Chabad.org, where he has worked on large-scale software systems.

He has publicly spoken about applied AI — especially how organizations can harness AI responsibly and effectively. At Be AI First, Mendy leads the architecture, tooling, and engineering decisions behind agentic workflows, automations, and production-grade integrations.

His approach is pragmatic: ship solutions that are secure, maintainable, and aligned with how teams actually work.

EngineeringAI IntegrationArchitecture

Origin

Want the full story?

Read how Levi went from buying beaifirst.com in 2018 to launching beaifirst.ai — and the experience behind the company.

Read the origin story →

Start a conversation

You have a business to run. Let’s talk about what AI could help it become.

Tell us what you want to achieve and what needs to be true for it to work—your budget, your data requirements, your existing systems or your team’s capacity.

Discuss your AI project

We’ll discuss whether we’re the right team to help and what a sensible next step could look like.

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